Print Media Experiment?

This is odd:  https://www.timecmg.com/mine/

Time magazine is offering to customize a magazine just for you, depending on your interests. You choose five out of eight magazines from which content will be drawn and placed in your custom magazine, called Mine. You get five free issues and all you have to do is answer five simple questions. Advertising will be "tailored" to your tastes, too.

Those print media folks are thinking outside the box on this one.

3 Responses to “Print Media Experiment?”

  • misterjustin
    April 3, 2009 at 12:49 pm

    Wow, very clever. Given the nominal cost of colour printing and binding these days, especially since they’re using existing copy and graphics, this really could be made out of win.

    Reply

  • nonosays
    April 3, 2009 at 1:01 pm

    The new generation of digital printers can customize printing to an amazing degree by pulling information from a database to affect what kinds of graphics, text, and colors to pull into a piece. The level of automation is groovy.

    Reply

  • misterjustin
    April 3, 2009 at 3:25 pm

    I remember a book or story, I think it was a Bruce Sterling piece, where folks walked up to a news kiosk – which could save your preferences – and could get a custom glossy newspaper thing. Cost was based on the content, of course.

    Having just finished watching bionic arms in action over at TED I have to say I’m thrilled by the present.

    Reply

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